Earlier I spotted this short video for the online marketing company Purplefeather.
The power of words is under two minutes long. However, the video appears to be longer as it grabs your attention and carries you along.
Would you remember the agency name as a result, I don’t think so. But you will remember the message next time you see someone sitting on the street with a cardboard sign and a tin can.
Occasionally when you are scouring the web you come across something that, through simplicity, can make you sit up and take notice.
Available on YouTube, it has had more than 11m views in just over a year.